The Once-ler

"How bad could I possibly be?"

- Once-ler

The Once-ler is the main antagonist of Dr. Seuss' book, The Lorax, and an anti-hero in the film of the same name. The Once-ler was a greedy industrialist who caused the Truffula Valley Ecological Disaster by chopping down all the truffula trees so he could make his multi-purpose garment known as the Thneed.

The Once-ler is an extremely infamous figure in politics and world history as he is almost unanimously declared the most ecologically irresponsible mayor in Thneedville and also was the mastermind behind one of the largest corporate scandals in human history. After the events following the Truffula Valley Ecological Disaster, he went into exile and was never seen by the public again.

Appearance
The Once-ler is an aging man with a tall stature and faded blue eyes. He has a very round face and a weak chin, although it is usually obscured by a large white beard and thin unkempt hair. He wears a faded green suit, a large green hat, and a Thneed scarf adorns his neck.

In his youth, the Once-ler maintained a more clean appearance. He usually wore a white undershirt and grey vest combo, along with grey flashy slacks and black loafers. On his head he wore a grey fedora. After the success of his Thneed, he usually wore a shiny green suit jacket with a Truffula sapling as a lapel pin, a white collared undershirt, a striped green tie, green arm-length gloves, a gold pocketwatch chain, black flashy slacks, black dress shoes, circular sunglasses, and a large green top hat. Most of his garments were made from Truffula foliage.